We went to the Via Milano exhibition in de Oude Kerk today. Via Milano is a platform to promote Dutch Design abroad. Usually they only showcase works at international shows such as Salone del Mobile in Milan. Now, in celebration of their 10th anniversary they have decided to show their work on home ground. It’s kind of a small exhibition but if you happen to be interested in design it’ll be worth it.
Usually Dutch Design can be characterized as one of the following: mixing an old artisan product or craft with a new technique, using a material in an unexpected way making it look like the exact opposite, creating a practical solution to an everyday problem, creating a practical solution to a non-existent problem, surreal and absurd objects. Yes, we are aware that this is a rather random, incomplete and unscientific description of what Dutch Design entails, but that’s just how it’s gonna be.
The exhibit features works from Dick Hoff, Maarten Baas, Hella Jongerius, Studio Job, Marcel Wanders and many others. We couldn’t find any links on this exhibition in english (Time-Out Amsterdam, where are you?) so here‘s more information in Dutch and here‘s the link to where we stole all the descriptions of the pieces shown in the exhibition.